Curious we asked who the baker was, and we were pointed to a dynamic young man, Sanjok Gurung originally from Marybong T.E.

We sat down for a short interview with him….

TheDC: How and when did you decide to take up baking as a profession. What inspired you?

Sanjok: The decision to take up baking wasn’t premeditated or planned I was always drawn to the F&B industry and wanted to build something of my own. After BBA and MBA, with internships and industry exposure, I explored different roles, including event management and later HR at Hindustan Coca-Cola.

I moved into banking due to family priorities but felt unfulfilled. I wanted ownership of my work and time. Since my baking turned out well, I began experimenting, learning from scratch, and investing in professional training at IBPA, Delhi.

With family support and growing orders, I took a leap of faith and started Cake Crush in Salbari in 2018 with no Plan B.

TheDC: How difficult was the shift from Banking to Baking?

Sanjok: The transition wasn’t very tough but wasn’t easy either; my better half however was convinced that I would make a much better baker than a banker.

I left behind a stable salary for entrepreneurship, where I handle everything – production, marketing, accounts, and delivery.

But, I am thankful for all the Orders that came in, it made the transition easy. If I hadn’t received so many orders initially when I started it would have been very demotivating and I would have questioned and considered getting back to Banking. I’m grateful for the Clients who have been kind and supportive.

TheDC: Did your family support your decision?

Sanjok: Absolutely. Family support, both emotional and financial is crucial in this field.  Family support decides if any business thrives or dies.

Initially and even now, I consider them my team. The long hours and pressure are intense, but my discipline and consistency helped earn their trust. Today, they’re my biggest support system.

TheDC: When did Cake Crush start? What challenges did you face?

Sanjok: I started Cake Crush in 2018. Early challenges included lack of skilled help, limited suppliers, minimal access to information, and managing inventory and wastage.

I learned through experience, attended fairs, and kept upgrading my knowledge and skills.

TheDC: So what is the most satisfying part of being a baker?

Sanjok: The most satisfying part of Being a baker, is that I have a close, warm bonding with my customers. I’ve been part of their journeys—from engagements to weddings to birthdays. My cakes are part of their milestones.

I also love contributing to the community, training young people and creating products like healthy, local-ingredient-based cookies at Gorkhey Haat.

Baking gives me both happiness and challenges, but I wouldn’t go back to banking.

TheDC: Where do you see yourself in the next five years?

Sanjok: My Dream is to get Commissioned for cakes that are celebratory, luxurious, colossal, detailed and demand engineering precision, structural planning, artistic sculpting and culinary ability and are challenging. I also want to make quality cakes accessible at every budget.

I hope to open another outlet, take on more creative projects, and continue building meaningful work in the industry.

TheDC: What advice would you give someone, who wants to follow on your footsteps?

Sanjok: My advice would be, if time, finance permits then, be trained professionally, and work in a professional set up before opening your own venture. The experience is Priceless. Start small, find your niche, and focus on fundamentals.

Keep learning, price your work wisely. More importantly, develop your own style, don’t just copy trends, this is what truly makes us Artists.

Even though every baker’s journey is unique, I am always ready to help you out, if you seek my help.

You can reach out to Sanjok Gurung at: Cake Crush, Panchnai Enclave, Salbari/Shop no.103, or Upper Basement, Citycentre, Siliguri 734009

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