Social Media

Trapped in the Feed

Articles January 30, 2026

Trapped in the Feed: How Social Media Algorithms Influence Young Indians’ Thoughts and Feelings

Across India, college students and young content producers find themselves caught in an infinite loop of swipes, likes, and comparisons. This phenomenon is driven by a strong but mostly invisible force: algorithmic curation, which determines what appears on our screens and what disappears silently.

As social media networks become vital to how young Indians communicate, study, and express themselves, researchers and mental health specialists are posing an important question: What does this continuous algorithmic filtering do to young minds?

Social Media

Ira Pradhan February 23, 2020

Hygiene on Professional Social Media

While there are guidelines and policies for usage of professional social media – external (Linkedin especially) or intranet, there is always a profile/ name/ organisation related information about the person who is connecting or commenting. Naturally, as a communications person, I assume that this is a good enough reason for people to be more wary about their own personal branding and reputation. However, every so often, I receive a connect request or a direct message on professional social media, I am always surprised at those (especially from the senior professionals) that seem downright ‘unprofessional’ online. Perhaps it is ignorance, but once you are out there, there are certain things we must get right.