Social Media

While there are guidelines and policies for usage of professional social media – external (Linkedin especially) or intranet, there is always a profile/ name/ organisation related information about the person who is connecting or commenting. Naturally, as a communications person, I assume that this is a good enough reason for people to be more wary about their own personal branding and reputation. However, every so often, I receive a connect request or a direct message on professional social media, I am always surprised at those (especially from the senior professionals) that seem downright ‘unprofessional’ online. Perhaps it is ignorance, but once you are out there, there are certain things we must get right.