Across India, college students and young content producers find themselves caught in an infinite loop of swipes, likes, and comparisons. This phenomenon is driven by a strong but mostly invisible force: algorithmic curation, which determines what appears on our screens and what disappears silently.

As social media networks become vital to how young Indians communicate, study, and express themselves, researchers and mental health specialists are posing an important question: What does this continuous algorithmic filtering do to young minds?