The decision to take up baking wasn’t premeditated or planned I was always drawn to the F&B industry and wanted to build something of my own. I moved into banking due to family priorities but felt unfulfilled. I wanted ownership of my work and time. Since my baking turned out well, I began experimenting, learning from scratch, and investing in professional training at IBPA, Delhi.

With family support and growing orders, I took a leap of faith and started Cake Crush in Salbari in 2018 with no Plan B.